Week of Jun 23, 2025

13 changes logged the week of Jun 23, 2025, 1 high impact; 2 took effect. Open this week in the change history.

Google Ads

• URL inclusions and exclusions tested for Search campaigns using AI-generated adsJun 24, 2025 · Targeting & Audiences · Search

  Search campaigns gained campaign-level URL exclusions to block site sections from being used for final URL expansion and generated ad content, alongside a URL inclusions control to prioritise pages. Inclusions were not yet functioning as expected at launch. Source

• Telemedicine prescription-drug service ads allowed in the UK and SingaporeJun 25, 2025 · Policy · General · effective Jul 1, 2025

  Certified telemedicine providers (LegitScript plus Google certification; HCSA licence in Singapore) may promote prescription drug services in the UK and Singapore from July 2025. Source

• Segment dropdown tested a more compact layout showing more options at onceJun 23, 2025 · Reporting & UI · Reporting

  Saquib Syed shared screenshots of a condensed segment menu that takes less space. Google did not confirm the test. Source

• All ad groups overview rolled out with a card view showing ads and keywords togetherJun 23, 2025 · Reporting & UI · General

  An updated ad group dashboard displays each ad group's ads and keywords side by side in a card layout, so coverage can be assessed without switching tabs. Source

• Ad Preview tool began requiring missing assets to be added before showing a previewJun 27, 2025 · Reporting & UI · General

  Govind Singh Panwar noticed the Ad Preview tool now prompts users to add missing assets before rendering the preview. Google did not announce the change. Source

Merchant Center

• Automatic shipping updates launched in Merchant Center using tracking data and StoreBot crawlingJun 23, 2025 · Launch · Feeds

  Merchants can opt in to automatic shipping updates, which refine delivery-time estimates using historical tracking data from linked partner accounts, StoreBot crawling or data submitted via the Merchant API. The feature is off by default and initially limited to the US. Source

Google Analytics

• GA4 Consent settings began showing consent signal ratings (Excellent to Urgent) per data streamJun 23, 2025 · Measurement · Measurement

  Search Engine Land reported that GA4's consent settings now rate each data stream's consent mode implementation from Excellent to Urgent, acting as a compliance scorecard as Google tightens consent-mode enforcement for EU/UK advertisers. Source

• GA4 cost data import beta expanded to Sheets, BigQuery, Snowflake, Redshift, S3, MySQL and moreJun 24, 2025 · Launch · Measurement

  The cost data import open beta added connections to Google Sheets, Amazon Redshift and S3, BigQuery, Cloud Storage, HTTPS, MySQL, PostgreSQL and Snowflake so non-Google campaign cost can flow into cross-channel reports without manual CSV uploads. Source

Google Ads API & Scripts

• Google Ads scripts sunset expanded text ad customizers and legacy feed-based extensions on July 14, 2025Jun 25, 2025 · Deprecation · Search · effective Jul 14, 2025

  From July 14, 2025, Google Ads scripts throws sunset errors for AdCustomizerSource and related builders and for withOnlyLegacy() extension selectors; withOnlyUpgraded() now only logs a warning since asset-based extensions are the only option. Source

• debug_enabled removed from UploadClickConversions in v21; ignored in v18-v20 from August 6, 2025Jun 26, 2025 · Deprecation · Measurement · effective Aug 6, 2025

  The UploadClickConversionsRequest.debug_enabled field was removed in v21 and became non-functional in v18, v19 and v20 on August 6, 2025, so ConversionUploadError.CLICK_NOT_FOUND is no longer returned. Source

Google Tag & Tag Manager

• Google tag gateway pause and delete merged; Cloudflare setups can now be rolled backJun 24, 2025 · Reporting & UI · Measurement

  The pause and delete buttons were merged into a single delete action that fully rolls back a Cloudflare-based Google tag gateway configuration. Source

Microsoft Ads

• Asset-level editorial review began: headlines, descriptions and images reviewed individuallyJun 26, 2025 · Policy · General

  Microsoft emailed advertisers that policy review would move from whole ads to individual assets, letting ads keep serving with the minimum approved assets and adding "Most assets disapproved" and "Essential assets disapproved" statuses. Asset-level appeals were not yet supported. Source

• App-level placement reporting and exclusions added to Audience campaignsJun 24, 2025 · Targeting & Audiences · Display

  Audience campaigns gained Mobile App Name, Mobile Bundle and Mobile Web URL reporting columns and the ability to exclude specific apps at account, campaign or ad group level; Microsoft-owned apps remain non-excludable. In August Microsoft replaced aggregate app-store rows in the website URL publisher report with per-app data. Source

Took effect this week

• UAE gambling policy expanded to GCGRA-authorized state-run lotteriesEffective Jun 25, 2025 · announced Jun 9, 2025 · Google Ads
• Merchant Center Email archive feature discontinued after June 25, 2025Effective Jun 25, 2025 · announced May 27, 2025 · Merchant Center

Share this page: https://gadschangehistory.com/week/2025-06-23/