Week of Jun 16, 2025
14 changes logged the week of Jun 16, 2025, 1 high impact; 1 took effect. Open this week in the change history.
Google Ads
- Licensed Brazilian gambling operators allowed to advertise their apps
Operators licensed by Brazil's gambling authority may promote gambling apps for lotteries, horse racing, fixed-quota betting and DFS if their official domain prominently links to the App Store or Play Store listing. Source
- Target CPC bidding introduced for Demand Gen campaigns
Demand Gen campaigns with the Clicks goal can set a target average cost per click at the campaign or ad group level; Google adjusts bids using auction-time signals to drive as many clicks as possible at that efficiency. Rolled out quietly with a help article rather than a formal announcement. Source
- Local Services Ads priced message leads separately, added GBP booking links and automated lead credits
Local Services Ads began charging message leads separately (roughly half the cost of calls), automatically showing booking links pulled from Google Business Profile, replacing manual lead disputes with automated crediting, and surfacing LSAs inside Google Maps. The standalone LSA mobile app was retired in favour of ads.google.com/localservices. Source
- New Search campaigns stopped pre-selecting the Display Network 'Recommended' checkbox
Jyll Saskin Gales noticed that the Display Network option is now unchecked by default when creating a Search campaign, whereas it was previously pre-selected and labelled Recommended. Google did not confirm whether all accounts were affected. Source
- Display Network no longer pre-selected when creating new Search campaigns
The Display Network checkbox in new Search campaign setup now defaults to unchecked with a Recommended tag, reversing the August 2024 change that auto-enabled Display expansion. Source
- Remarketing tag data-source stats moved from Audience manager to Data Manager > Connected products
The 'Your data sources' view in Shared library > Audience manager no longer holds remarketing tag diagnostics. Tag status now lives in Data Manager: open the Connected products tab, select Google tag and click View stats. Source
- Campaigns tab tested large metric boxes above the graph with new 'Adjust' chart options
Melissa Mackey shared screenshots of a redesigned charts area with big metric tiles and an Adjust menu offering chart types plus conversion delay and anomaly overlays. Google did not confirm the test. Source
- Conversion action setup switched to a step-by-step wizard in some accounts
Saquib Syed shared the new guided conversion setup that replaces the single all-fields form. It had not rolled out to all accounts and was not announced. Source
- Simplified step-by-step conversion action setup flow tested
Google began testing a guided conversion setup titled Simpler conversion measurement setup, letting advertisers pick what to measure and choose codeless or manual event creation with gtag, Tag Manager or emailed instructions. Source
- "Conv. value (incl. predicted)" metric quietly added to reporting
A new column combining recorded conversion value with predicted (modelled) value appeared in Google Ads reporting without an announcement, following the pattern of Google's other predicted-conversion metrics. Source
Merchant Center
- Website-reported autofeeds let merchants sync local inventory via Google Tag Manager without a local feed
Merchant Center added website-reported autofeeds: when a shopper checks in-store availability on a product page, a GTM tag captures availability, store code and price and syncs it to Merchant Center. It works for local inventory ads and free local listings without a dedicated local product inventory feed. Source
- First-order (new customer) promotions launched for Shopping ads
Merchants can submit promotions flagged with audience: new_users so Google shows a first-order discount to shoppers it identifies as new to the business. It requires a Performance Max or Standard Shopping campaign with the new customer acquisition goal and supports only percentage or amount discounts. Source
- Merchant Center replaced the gear icon with a labeled Settings section and collapsible sidebar menus
Google moved account settings from a gear icon to a clearly labeled "Settings" entry and added collapsible dropdown groups to the Merchant Center sidebar to reduce clutter. Source
Search Console
- AI Mode traffic began counting toward Performance report totals without a separate filter
Google updated its AI features documentation to state that AI Mode clicks and impressions are included in Search Console Performance report totals; the data is not broken out by a dedicated filter. Source
Took effect this week
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