Week of Mar 24, 2025
10 changes logged the week of Mar 24, 2025, 2 high impact; 1 took effect. Open this week in the change history.
Google Ads
- EU crypto ads required MiCA CASP licence and Google certification from April 23, 2025
Crypto exchange and software wallet advertisers targeting any of the 27 EU member states must be licensed as a Crypto-Asset Service Provider under MiCA and certified by Google. National licences in Finland, France and Germany were accepted through country-specific transition periods. Source
- Unfair advantage policy narrowed to a single ad location, allowing multiple ads per SERP
Google clarified that the ban on showing more than one ad at a time for the same business applies only within a single ad location. From April 14, 2025 an advertiser could have ads in more than one location on the same results page. Affects all Search advertisers. Source
- Demand Gen gained platform-comparable conversion columns that isolate view-through attribution
Hana Kobzová identified new conversion columns for Demand Gen campaigns designed to make results comparable with social platforms by including view-through conversions. Google had not announced the columns. Source
- Lottery courier ads prohibited in Texas and New Mexico
Google's gambling policy was updated to disallow promotion of lottery courier services in Texas and New Mexico, effective immediately. Source
- Campaign diagnostics panel added to the Overview page for Search and Performance Max
A diagnostics feature in the Overview page flags issues such as limited budget, limited audience reach, poor Ad Strength or suboptimal bidding for Search and Performance Max campaigns and links to recommendations. Source
Merchant Center
- Merchant Center product click reporting aligned with Google Ads definitions from April 21, 2025
Google changed Merchant Center to report product clicks using the same definition as Google Ads, reporting interactions separately from clicks. Both current and historical click data in Merchant Center changed; Google Ads reporting was unaffected. Source
- Same-day shipping enabled by allowing a minimum handling time of 0 in Merchant Center
Merchants can now set the minimum handling time to 0 days for orders placed before a cutoff time, so Merchant Center can show same-day shipping estimates in Shopping listings. Source
Google Ads API & Scripts
- Performance Max campaigns auto-migrated to brand guidelines from May 1, 2025 (API accounts from June 1)
Google began automatically enabling brand guidelines on Performance Max campaigns using consistent business name and logo assets across asset groups; UI-managed accounts from May 1, 2025, API users from June 1, 2025. Brand assets move from AssetGroupAsset to campaign-level CampaignAsset, so integrations must check Campaign.brand_guidelines_enabled. Source
- REST (cURL) code examples added to Google Ads API documentation
Google added REST examples alongside client-library examples in the API docs for common operations such as creating accounts, listing accessible accounts, managing recommendations and generating keyword ideas, with a public GitHub repo for requests and contributions. Source
- LOWER_TARGET_ROAS recommendation field corrected to return micros on April 23, 2025
Since v17, current_average_target_micros on LOWER_TARGET_ROAS recommendations returned whole currency units; from April 23, 2025 it returns true micros in both the Google Ads API and Google Ads scripts, so applications multiplying by 1,000,000 had to be updated. Source
Took effect this week
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