Week of Mar 17, 2025
11 changes logged the week of Mar 17, 2025, 3 high impact; 3 took effect. Open this week in the change history.
Google Ads
- Standard search terms report began including Performance Max queries with cost and conversion data
Hana Kobzová spotted Performance Max search terms appearing in the regular Search terms report with metrics such as cost and conversions, and the ability to add negatives directly. The rollout was gradual and unannounced. Source
- Performance Max search terms added to the search terms report with negative keywords addable inline
Performance Max queries began appearing in the standard search terms report with cost and conversion metrics, and negative keywords can be added directly from the report. Google described the rollout as bringing Search-campaign-level granularity to Performance Max. Source
- Call bid adjustment moved from campaign settings to the call asset level
The call bid adjustment (interactions bid adjustment) was relocated from the campaign-level Advanced bid adjustments section to the call asset configuration under assets. Source
- Recommendations page gained a 'Hide all' button to dismiss every recommendation at once
Boris Beceric noticed a new Hide all control on the Recommendations page, replacing the one-by-one dismissal workflow. Google did not announce it. Source
- Sitelinks began showing on YouTube in-stream ads on desktop
YouTube in-stream ads now display sitelinks below the companion banner on desktop, a placement previously limited to mobile. Source
Merchant Center
- Condition attribute restricted: used/refurbished excluded from YouTube, refurbished dropped for Vehicle ads
Google updated the condition [condition] attribute documentation so that used and refurbished products are excluded from YouTube surfaces (in addition to the existing Demand Gen exclusion), and the refurbished value is no longer supported for Vehicle ads. Source
Google Analytics
- GA4 launched annotations on report line graphs, creatable in the UI or Admin API
Annotations can now be added to line charts in overview, detailed and Advertising reports so teams can mark campaign launches, site changes and other events; they can be created in Google Analytics or via the Admin API. Source
Google Ads API & Scripts
- ChangeStatus change tracking expanded with new resource types, surfacing as UNKNOWN on older versions
Google began adding new trackable resource types to the ChangeStatus feature across upcoming API releases; apps on older versions must handle entries with resource type UNKNOWN. Source
Google Tag & Tag Manager
- First-party mode setup via Cloudflare launched in beta inside Google tag and GTM
Advertisers can configure first-party mode (later renamed Google tag gateway for advertisers) by connecting a Cloudflare account directly from Google tag or Tag Manager settings, routing tag traffic through their own domain. Source
Microsoft Ads
- Consent signals required for EEA, UK and Swiss traffic from May 5, 2025
Microsoft began enforcing explicit user consent signals via UET Consent Mode, IAB TCF 2.0 or tag-manager integrations for site visits from the EEA, UK and Switzerland. Advertisers not passing signals by May 5, 2025 would see degraded measurement and performance in those regions. Source
- Bing tested "Local business" and other blue attribute tags on search ads
Microsoft tested visual tags such as Local business, Made in the USA, Deal and Free Shipping on Bing search ads without an official announcement. Source
Took effect this week
Share this page: https://gadschangehistory.com/week/2025-03-17/