Auction insights reporting became available for Microsoft Advertising Performance Max campaigns

Microsoft Advertising said search term reporting and auction insights reporting are now available for Performance Max, so advertisers can see which searches their ads showed on and how they compare with competitors. Auction insights for Performance Max had been announced as coming soon in May 2026.

Microsoft surfaced Performance Max search terms in the standard search term report at the end of August 2026; auction insights is the new half of this release. Together they close much of the reporting gap between Performance Max and Search campaigns on the platform.