Microsoft Advertising launched AI-powered campaign creation that builds a Performance Max campaign

New advertisers can go from sign-up to a launched Performance Max campaign in minutes. Alongside a website URL, they can supply marketing plans, brand guidelines and product images, and Microsoft turns that context into an editable snapshot of the business covering the products or services offered and how ads should look and sound.

The snapshot can be reviewed and adjusted before the campaign is built, and the budget, bid strategy, ad copy and creative assets can all be changed before launch. Microsoft positioned it as a holiday-season onboarding path across Copilot, Bing Search and Outlook inventory, and published a Help Center article on it.