Google tested an Apple Messages button on sponsored search results

Anthony Higman spotted a bright green 'Apple Messages' button on a Google sponsored result. Pressing it opens Apple Messages with a pre-populated message, in this case 'I would like to speak with someone about an incident'.

Message assets on Google search ads are themselves still in beta, and Higman said the Apple Messages option was not available in his own accounts, suggesting a limited test. Search Engine Roundtable noted it does not appear to be Apple Messages for Business, and a commenter pointed to a Google help page covering the feature.