Ads in AI Mode expanded to 10 more countries and multiturn ads launched in the US

Google brought ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, with Brazil, Mexico and the UK to follow later in Q4 2026. It also launched multiturn ads in the US, so ads can appear on responses to follow-up queries in an AI Mode conversation.

Existing Search, Shopping and Performance Max campaigns participate automatically through the Google Ads auction, so no new campaigns or separate budgets are needed. Pakistan gets text ads only. Google's help page lists English as the only language for ads inside AI Overviews and AI Mode, says text ads and Shopping ads are eligible, and notes local inventory ads and vehicle ads are in testing. Ads above or below AI Overviews continue to serve in all 200-plus countries and territories where AI Overviews are available. All sponsored listings are labelled 'Sponsored'.