StackAdapt let advertisers retarget ChatGPT ad viewers on connected TV and display

StackAdapt said advertisers buying ChatGPT Ads through its platform can now retarget people who viewed those ads across its other programmatic inventory, including connected TV and display. The trigger is a view rather than a click.

StackAdapt's Data Hub organizes first-party data, CRM connections and these retargeting segments together. The announcement went out through Business Wire on October 27, 2026, and OpenAI is not quoted in it. StackAdapt did not say how a ChatGPT view is matched to a person on another channel, which markets have viewer retargeting, or whether the capability is generally available.