ChatGPT Ads expanded its click attribution, full-funnel and geo-experiment measurement partners

OpenAI widened the measurement integrations available to ChatGPT advertisers so they can measure web and app outcomes beyond the last click. Click attribution partners now include AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, with Fospha, Measured and INCRMNTAL for full-funnel measurement and Haus, Measured and WorkMagic for geo-based incrementality testing.

OpenAI also said it is piloting brand suitability evaluation with DoubleVerify and Integral Ad Science in controlled testing environments, and that neither company gets access to real user conversations. Geo-based incrementality testing is still described as early experimentation.