OpenAI tested a 'Learn more' link with an arrow and dotted underline on ChatGPT text ads
- Date
- Oct 26, 2026 (first reported)
- Primary source
- Search Engine Roundtable
Brodie Clark spotted a new treatment for the 'Learn more' link on some ChatGPT text ads, with an upward-pointing arrow and a dotted underline. The treatment does not appear on every ad.
The same report noted Juozas Kaziukenas finding that some ChatGPT ads are served through Amazon DSP, based on click target URLs routing through Amazon's click-tracking server. Kaziukenas said Amazon does not appear to be bringing its own formats into ChatGPT: advertisers buy through the DSP while creative control stays the same as regular ChatGPT ads. Amazon Ads began piloting ChatGPT Ads inventory through Amazon DSP in September 2026.
Sources
- open_in_newChatGPT Ads With Learn More Arrow Link; Some Served Through Amazon DSPSearch Engine Roundtable · Oct 26, 2026
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