A Sourced videos toggle appeared in asset optimization, on by default for all new campaigns

Google Ads added a "Sourced videos" on/off toggle to the asset optimization section, labelled New and reading "Use videos from other channels." Google says sourced videos are enabled by default for all new campaigns, and advertisers no longer have to opt in manually to use them in Performance Max.

When on, Google AI finds relevant videos from the advertiser's approved sources and adds them to the campaign automatically. Approved sources are social media platforms, the campaign's landing page and the linked YouTube channel, and the advertiser must approve the sources in their video portfolio first. Up to 10 crawled videos can be added to an asset group alongside uploaded videos and videos made with Google's generation tools. Google selects them on relevance, performance potential and best practice adherence such as aspect ratio, refreshes them on a recurring basis, and removes a video from Google Ads if it is removed from its original host. This is a campaign-level setting, and some existing campaigns may have had it switched on automatically during a recent platform update, so advertisers who do not want crawled videos should check existing campaigns as well as new ones. A "Landing page images" option is also labelled New, though screenshots of it exist from March 2026.