Performance Max added a 'Where should people go after clicking your ads?' destination choice

Performance Max campaigns gained a setting asking where people should go after clicking an ad, with two options: your website, or a Google-hosted page built from your Google Business Profile and described as 'optimized for ads' with built-in conversion measurement.

• Spotted by Natasha Kaurra, who posted a screenshot on X and LinkedIn.
• Google describes option 1 as 'Take people to your website. This might be your homepage or a specific page' and option 2 as 'Take people to a Google-hosted page with built-in conversion measurement capabilities.'
• Kaurra noted the option does not appear to be brand new, but that Google seems to be quietly expanding its availability and that this was the first time she had seen it in one of her accounts.