Image extraction to switch on by default for new Performance Max campaigns from December 4, 2026

Google said that from December 4, 2026, newly created Performance Max campaigns will have image extraction turned on by default, even where dynamic image extensions are switched off at account level. The change covers campaigns created through the Google Ads API, the Google Ads interface and Google Ads Editor.

Advertisers who do not want images pulled from their landing pages used in ads will need to set a campaign-level opt-out on each new Performance Max campaign after December 4. The account-level dynamic image extension setting will no longer carry through to new campaigns.