A Translation tool appeared under Tools in Google Ads, copying Search campaigns into 10 languages

The AI campaign localization tool Google documented earlier in October showed up inside the Google Ads interface under Tools then Translation. It copies an existing English (US) Search campaign into a new campaign in one of ten target languages, translating text assets, keywords, on-image text and optionally landing pages.

The tool creates a separate new campaign and leaves the original untouched, so the copy starts with no performance history and is published paused by default. It translates headlines, descriptions, sitelinks, callouts and keywords, removes text from images and adds the translated message as supplemental text assets, and offers a Google-supplied JavaScript snippet, installed once per account, that translates landing pages on click. Budgets and bids are copied without currency conversion, so a $100 USD budget stays $100 USD. The ten target languages are Dutch, French, French (Canada), German, Italian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish (Spain) and Spanish (Latin America and Caribbean); Google says more will be added by the end of 2026. Setup runs through access, naming and global instructions such as keeping a brand name untranslated, review, landing page strategy and publishing, and the review table shows the original asset, the translation, a back-translation into English and notes. Only Search campaigns with an English (US) source qualify; removed, draft, experimental and shadow campaigns and election-verified customers are excluded.