CSAE policy to be renamed Child Safety and split out as a standalone policy from January 11, 2027

Google Ads will redesign its Child Sexual Abuse and Exploitation policy, rename the header to 'Child Safety' and move it out of the Inappropriate Content policy into a standalone policy. Enforcement of the new policy starts January 11, 2027.

The rewritten policy splits violations into two labels. Egregious Child Safety violations, such as CSAM, grooming and sextortion, lead to account suspension on detection with no prior warning and no further advertising. Other violations, such as non-sexual depictions of child nudity, carry a warning at least 7 days before suspension. Coverage spans all content formats including audio, text and visual media, whether real, fictional, simulated, cartoon, AI-generated or photoshopped.