Google tested an AI campaign setup flow that suggests goals and assets from a free-text brief

Advertisers saw a campaign creation flow that opens with a free-text box asking them to describe their campaign goal, after which Google AI suggests goals and assets. Google confirmed the test and Ads Liaison Ginny Marvin called it an experiment and asked for feedback.

A 'Create campaign manually' link keeps the standard setup path available for accounts in the test. Google has not said which campaign types are supported, how widely the experiment is running, or when it might roll out further.