Google began showing ads in AI Mode to Personal Intelligence users after saying in March it would not

Google confirmed it is testing ads in AI Mode for users who have connected apps through Personal Intelligence, reversing a March statement that those users would see no ads. Ads already ran in AI Mode; what changed is that Personal Intelligence being on no longer suppresses them.

Google's updated help documentation says ads will not be based directly on Gmail or Google Photos content, but that Search may use summaries, excerpts and inferences from connected content apps to personalise responses, and that the same information may be used to show ads. Google says it will not personalise ads using sensitive categories such as race, religion, sexual orientation or health, and that users can connect or disconnect apps at any time. Advertisers get no access to connected apps and no new targeting controls.