An 'Overlay on videos' asset optimization appeared in Demand Gen, on by default

Gert Jan van Egmond spotted a new 'Overlay on videos' setting in the Demand Gen asset optimization options, described by Google as adding key messaging with text assets on videos. It sits alongside 'Shorter videos' and 'Resized videos' and appears to be switched on by default, so advertisers who do not want text burned over their videos need to check their campaigns.

The option can be turned off individually or with 'Disable all' for the video optimizations. Ads using image or video assets touched by these optimizations are labelled as created or edited with AI when shown in the EU, India and New York state.