Demand Gen image ads on YouTube Shorts and Gmail got one-click landing page visits

September's Demand Gen Drop added one-click experiences so a single tap on an image ad in YouTube Shorts or Gmail takes someone to the landing page. Google said advertisers get the most from it by uploading 9:16 full-bleed image ads for Shorts, and reported a 40% average increase in Gmail conversions at the same ROI.

Announced in the September 2026 Demand Gen Drop alongside Business Agent for YouTube ads.