Google Messages appeared as a new option for message assets in Search ads

Google was spotted testing Google Messages as an additional destination for message assets in sponsored search results, joining the existing WhatsApp, Messenger, Zalo, SMS and Line options.

• Spotted by Sachin Patel, who posted about it on X.
• Message assets let a searcher start a conversation with the advertiser directly from the ad; each added channel widens the set of apps advertisers can route those conversations into.