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Change historychevron_rightGoogle Adschevron_rightOct 22, 2026

Google tested sponsored products that expand to show product attributes on a grey background

Date
Oct 22, 2026 (first reported)
Primary source
Search Engine Roundtable

Google was spotted testing sponsored product results that dynamically expand to show product attributes in a grey band at the bottom of the ad unit.

The expansion animates open rather than rendering statically, which is easy to miss. Google has tested background colours behind Shopping ads several times before. The test was first noticed by Sachin Patel.

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