Google tested sponsored products that expand to show product attributes on a grey background
- Date
- Oct 22, 2026 (first reported)
- Primary source
- Search Engine Roundtable
Google was spotted testing sponsored product results that dynamically expand to show product attributes in a grey band at the bottom of the ad unit.
The expansion animates open rather than rendering statically, which is easy to miss. Google has tested background colours behind Shopping ads several times before. The test was first noticed by Sachin Patel.
Sources
- open_in_newGoogle Ads Sponsored Products Expand To Include Product AttributesSearch Engine Roundtable · Oct 22, 2026
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