New customer High value mode began rolling out to Shopping campaigns

Google said High value mode for the new customer acquisition goal is rolling out to Shopping campaigns this month. The mode bids higher for new customers who are predicted to be worth more, while the campaign keeps reaching its broader audience.

The mode already ran in Search and Performance Max campaigns. Google's announcement came from the Ads Liaison account rather than a blog post, and says only that high value mode is rolling out in Shopping campaigns. Three days after the announcement, the customer lifecycle goals help page had not been updated to list Shopping.