Google Performance Max campaigns with new customer acquisition goals could be imported
- Date
- Apr 16, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Google NCA settings import into Microsoft, converting Google audience segments to rule-based remarketing lists; unknown customers are treated as existing and existing Microsoft configurations are not overwritten.
Primary source: Microsoft Advertising Blog (2026-04-16). Also covered by Search Engine Land (2026-04-16); PPC News Feed (2026-04-18).
Sources
- open_in_newPerformance Max updates and other product news for April 2026Microsoft Advertising Blog · Apr 16, 2026
- open_in_newMicrosoft makes it easier to import Google PMax campaignsSearch Engine Land · Apr 16, 2026
- open_in_newMicrosoft Ads Introduces Import for NCA Goal in PMAXPPC News Feed · Apr 18, 2026
Related changes
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