Uplift and Upgrade experiments launched for Performance Max
- Date
- Jun 30, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Uplift experiments measure incremental conversions or value from adding Performance Max alongside other campaigns; Upgrade experiments compare an existing campaign with a Performance Max version before migrating. Available under Campaigns > Experiments.
Primary source: Microsoft Advertising Blog (2026-08-31). Also covered by Search Engine Land (2026-06-30); PPC News Feed (2026-06-30).
Sources
- open_in_newAI Max for Search and other product news for August 2026Microsoft Advertising Blog · Aug 31, 2026
- open_in_newMicrosoft expands Performance Max testing with new experiment typesSearch Engine Land · Jun 30, 2026
- open_in_newMicrosoft Introduces Performance Max ExperimentsPPC News Feed · Jun 30, 2026
Related changes
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