Unified website exclusion lists launched for Search and Audience ads
- Date
- Aug 1, 2025 (first reported)
- Primary source
- Search Engine Land
Advertisers can manage website exclusions centrally and apply them in bulk, with up to 10,000 sites per list and 100 lists per account. A targeted website list pilot ran alongside. The July 2025 API release added site exclusion list bulk mappings.
Primary source: Search Engine Land (2025-08-01). Also covered by PPC News Feed (2025-08-01).
Sources
- open_in_newMicrosoft Ads rolls out website exclusion tools for Search, Audience adsSearch Engine Land · Aug 1, 2025
- open_in_newMicrosoft Advertising Launches Unified Website Exclusion ListsPPC News Feed · Aug 1, 2025
Related changes
Undo