Asset-level editorial review reached GA with per-asset appeals, three delivery statuses and API support

Ads keep serving while only edited or disapproved assets sit in review; advertisers can appeal, edit or remove individual assets, receive disapproval emails and see "Essential", "Most" or "Some assets disapproved" statuses. API support shipped with Editor support promised by year-end.

Search Engine Land reported the asset-level disapprovals on December 1 and the broader launch on December 19, 2025. Bulk editing of disapproved assets followed in August 2026.