Multi-format campaigns became the default way to create Audience ads
- Date
- Feb 4, 2025
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
A single Audience campaign could combine native, display and online video formats under shared budget and targeting, replacing separate per-format campaigns as the default creation flow.
Primary source: Microsoft Advertising Blog (2025-02-04). Also covered by Search Engine Roundtable (2025-02-05).
Sources
- open_in_newNew Performance Max tools and other product updates for FebruaryMicrosoft Advertising Blog · Feb 4, 2025
- open_in_newMicrosoft Advertising Performance Max & Feature UpdatesSearch Engine Roundtable · Feb 5, 2025
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