Gross profit optimization campaign setting appeared in select accounts
- Date
- Oct 14, 2024 (first reported)
- Regions
- Global
- Primary source
- Search Engine Roundtable
A new setting applies advertiser-supplied gross profit margins to conversion values so campaigns optimize toward profit, requiring cart and COGS data in the product feed.
Sources
- open_in_newGoogle Ads Adds Gross Profit Optimization Campaign SettingSearch Engine Roundtable · Oct 14, 2024
Related changes
Undo