Profit goals entered beta for Performance Max and Standard Shopping
- Date
- Aug 27, 2024
- Primary source
- Google Shopping Blog
The profit optimization goal announced at Google Marketing Live became available in beta, using cart-level conversion data and cost of goods sold so bidding optimizes toward gross profit; a Gross Profit Optimization campaign setting appeared in accounts in October.
Sources
- open_in_newHelping retailers prep for the holiday seasonGoogle Shopping Blog · Aug 27, 2024
- open_in_newGoogle Ads Gains Shopping Trends, Sync, AI & More Ad FeaturesSearch Engine Roundtable · Aug 28, 2024
- open_in_newGoogle Ads Adds Gross Profit Optimization Campaign SettingSearch Engine Roundtable · Oct 14, 2024
Related changes
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