Campaign-level negative keywords announced for Performance Max, arriving in beta by end of 2024

Date

Sep 18, 2024

Primary source

Google Ads & Commerce Blog

Sources

• open_in_new
  Google Ads: New features and controls for AI-powered campaignsGoogle Ads & Commerce Blog · Sep 18, 2024
• open_in_new
  Google Ads Gains Negative Keywords, Insights, Reporting To PMax & Much MoreSearch Engine Roundtable · Sep 18, 2024

Related changes

• Jan 8, 2025PMax briefly let advertisers pause/enable conversion actions per asset group; Google called it a bug
• Dec 24, 2024Brand guidelines set to be enabled automatically for new Performance Max campaigns from January 20, 2025
• Dec 24, 2024Conversions and conversion value columns added for Performance Max assets
• Dec 23, 2024Performance Max brand exclusions tested an override to keep Shopping ads on brand queries
• Dec 13, 2024Campaign-level negative keywords began rolling out in beta for Performance Max
• Nov 7, 2024Brand guidelines rolled out to Performance Max for fonts, colors and logo control

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