Performance Max brand exclusions tested an override to keep Shopping ads on brand queries

Date

Dec 23, 2024 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads For Performance Max Brand Control Adds Shopping Ads OverrideSearch Engine Roundtable · Dec 23, 2024

Related changes

• Apr 21, 2025All five Performance Max description slots standardised to a 90-character limit
• Apr 18, 2025Campaign-level age exclusions began appearing in Performance Max settings
• Apr 9, 2025Retention goals (win-back and high-value win-back modes) became fully available in Performance Max
• Apr 9, 2025Performance Max began automatically sourcing images from landing pages, with opt-out controls
• Apr 9, 2025Image enhancements introduced in Performance Max to auto-crop images for more inventory
• Apr 9, 2025Customer acquisition cost column added to campaign reporting for new customer goals

← See this change in the change history