Campaign-level negative keywords began rolling out in beta for Performance Max

Date

Dec 13, 2024 (first reported)

Primary source

Google Ads Help

Sources

• open_in_new
  Campaign-level negative keywords in Performance Max (Google Ads Help)Google Ads Help · Dec 13, 2024
• open_in_new
  Google: Campaign-Level Negative Keywords For Performance Max In BetaSearch Engine Roundtable · Dec 13, 2024

Related changes

• Apr 9, 2025Retention goals (win-back and high-value win-back modes) became fully available in Performance Max
• Apr 9, 2025Performance Max began automatically sourcing images from landing pages, with opt-out controls
• Apr 9, 2025Image enhancements introduced in Performance Max to auto-crop images for more inventory
• Apr 9, 2025Customer acquisition cost column added to campaign reporting for new customer goals
• Apr 7, 2025Disclaimer assets beta launched in Performance Max for regulated verticals
• Mar 21, 2025Standard search terms report began including Performance Max queries with cost and conversion data

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