Asset coverage reporting, target pacing insights and impression share reporting added to Performance Max
- Date
- Sep 18, 2024
- Primary source
- Google Ads & Commerce Blog
Performance Max gained asset coverage reporting that flags weak asset groups with fixes, target pacing insights that track progress toward CPA and ROAS targets, impression share reporting for text and Shopping ads on Search, and an overhauled performance insights view.
Sources
- open_in_newGoogle Ads: New features and controls for AI-powered campaignsGoogle Ads & Commerce Blog · Sep 18, 2024
- open_in_newGoogle Ads Gains Negative Keywords, Insights, Reporting To PMax & Much MoreSearch Engine Roundtable · Sep 18, 2024
Related changes
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