Google confirmed testing two ads from the same advertiser on one results page

Date

Dec 18, 2024 (first reported)

Regions

Global

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Tests Double Serving Ads From Same Advertiser On Same PageSearch Engine Roundtable · Dec 18, 2024

Related changes

• Apr 9, 2025Video assets for Search ads spotted live on the results page
• Mar 31, 2025Unfair Advantage policy doc changed to allow one advertiser in both top and bottom ad auctions from April 14
• Mar 31, 2025Enhanced CPC removed from Search and Display campaigns; remaining campaigns moved to Manual CPC
• Mar 28, 2025Unfair advantage policy narrowed to a single ad location, allowing multiple ads per SERP
• Mar 19, 2025Call bid adjustment moved from campaign settings to the call asset level
• Mar 12, 2025"Search Max" beta toggle spotted in Search campaign settings ahead of AI Max launch

← See this change in the change history