Google tested Search ads rendered without description text

Date

Dec 23, 2024 (first reported)

Regions

Global

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Tests Search Ads Without Ad DescriptionsSearch Engine Roundtable · Dec 23, 2024

Related changes

• Apr 21, 2025Search ads shown at the top of the page became eligible to also compete in bottom-of-page auctions
• Apr 9, 2025Video assets for Search ads spotted live on the results page
• Mar 31, 2025Unfair Advantage policy doc changed to allow one advertiser in both top and bottom ad auctions from April 14
• Mar 31, 2025Enhanced CPC removed from Search and Display campaigns; remaining campaigns moved to Manual CPC
• Mar 28, 2025Unfair advantage policy narrowed to a single ad location, allowing multiple ads per SERP
• Mar 19, 2025Call bid adjustment moved from campaign settings to the call asset level

← See this change in the change history