Fewer, longer ad breaks expanded across more longform viewing on YouTube connected TVs
- Date
- Aug 14, 2024
- Primary source
- Google Ads Help
YouTube broadened its fewer-but-longer ad break experience on connected TVs, reporting 50% longer viewing sessions before the next break; no advertiser action was required.
Sources
- open_in_newFewer ad breaks and more user engagement on YouTube connected TVsGoogle Ads Help · Aug 14, 2024
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