Format buying controls launched globally in Video View campaigns, including Shorts-only
- Date
- Nov 13, 2024
- Primary source
- Google Ads & Commerce Blog
Video View campaigns gained controls over which cost-per-view formats they buy, including running on Shorts inventory only, matching controls already available in Video Reach campaigns; a Shorts-only Demand Gen pilot also began.
Sources
- open_in_newNew ways to drive brand engagement on YouTube with Shorts and creatorsGoogle Ads & Commerce Blog · Nov 13, 2024
Related changes
Undo