Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightOct 16, 2024

Video experiments simplified with auto-duplicated control arms for Video Reach and Video View campaigns

Date
Oct 16, 2024
Primary source
Google Ads Help

Advertisers can pick a campaign as the control and Google automatically creates a duplicate to test asset changes, with flexible confidence intervals showing directional results within days.

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