2.5% jurisdiction-specific surcharge added for ads served in Canada
- Date
- Aug 2, 2024 (first reported)
- Regions
- Canada
- Primary source
- Search Engine Roundtable
Google notified advertisers that a 2.5% regulatory operating cost surcharge would apply to ads served in Canada, joining existing DST fees in countries such as the UK, France, Spain and Italy.
Sources
- open_in_newGoogle Ads Tacks On Canadian Advertisers A 2.5% SurchargeSearch Engine Roundtable · Aug 2, 2024
Related changes
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