2.5% Canada DST Fee added to ads served in Canada from October 1, 2024

Date

Aug 2, 2024 (first reported)

Effective

Oct 1, 2024

Regions

Canada

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Tacks On Canadian Advertisers A 2.5% SurchargeSearch Engine Roundtable · Aug 2, 2024

Related changes

• Aug 2, 20242.5% jurisdiction-specific surcharge added for ads served in Canada
• Jun 17, 2024Some high-spend advertisers were required to move off credit card payments
• Jun 13, 2024Some high-spending advertisers required to drop credit and debit card payments by July 31, 2024
• Jun 7, 2024Optional organization affiliation verification added to advertiser verification
• May 28, 2024Added South Sudan and Kosovo to advertiser verification
• May 23, 2024Google Ads referral program offered $250 credits for recruiting new advertisers

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