Attribution models updated so paid search conversions were no longer misattributed to organic search
- Date
- Jun 10, 2024
- Primary source
- Google Analytics Help
Over two weeks GA4 changed how campaign information is captured on the first event of each page so conversions on single-page apps where the gclid did not persist were credited to paid search. Google warned this could raise paid search conversions and Google Ads spend.
Sources
- open_in_new[GA4] What's new in Google Analytics (archive)Google Analytics Help · Jun 10, 2024
- open_in_newGoogle Analytics fixes paid search attributionSearch Engine Land · Jun 13, 2024
Related changes
Undo