Google Analytics 4 audience creation, including predictive audiences, rolled out inside Google Ads
- Date
- Dec 6, 2023 (first reported)
- Primary source
- Search Engine Land
Advertisers could build and apply GA4 audiences directly in Google Ads, with new item-scoped dimensions added across GA4's audience and segment builders and the Data API.
Sources
- open_in_newGoogle Analytics 4 audiences are rolled out on Google AdsSearch Engine Land · Dec 6, 2023
Related changes
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