Google Ads to stop buying app inventory via multicall waterfalls without bidding ad units
- Date
- Sep 7, 2023
- Effective
- Oct 31, 2023
- Primary source
- Google Ads Help
Google said Google Ads was moving primarily to real-time bidding for app inventory and would stop purchasing on multicall requests in waterfalls without bidding ad units from October 31, 2023, with hybrid setups phasing out in early 2024.
Sources
- open_in_newMore information on Google Ads move to real time bidding for appsGoogle Ads Help · Sep 7, 2023
Related changes
Undo