Google Ads to stop responding to hybrid multicall app requests in January 2024
- Date
- Dec 14, 2023
- Effective
- Jan 20, 2024
- Primary source
- Google Ads Help
Google said it would cease responding to multicall requests in hybrid mediation setups in January 2024 and, from January 20, could suspend buying from apps that misrepresent ad units to circumvent detection.
Sources
- open_in_newMore information on Google Ads buying behavior on appsGoogle Ads Help · Dec 14, 2023
- open_in_newGoogle Ads will no longer respond to hybrid multicall requestsSearch Engine Land · Dec 14, 2023
Related changes
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