App campaigns gained GA4 audience builder access, gbraid parameter and SKAdNetwork schema tools

Google announced App campaign updates tied to Google Analytics 4: an 'unnotified users' suggested audience, GA4 Audience Builder inside Google Ads, the privacy-safe gbraid URL parameter for iOS web-to-app conversions, SKAdNetwork schema configuration, phone-number sign-in support for on-device measurement and geo-based conversion lift for iOS in beta.