Demand Gen beta opened and Discovery-to-Demand Gen upgrade timeline set
- Date
- Aug 15, 2023
- Primary source
- Google Ads Help
Google opened Demand Gen beta enrollment (auto-upgrading enrolled Discovery campaigns), with general availability in October 2023, automatic upgrades for unmanaged accounts from November, and all remaining Discovery campaigns converting between January and March 2024.
- Demand Gen adds video plus image formats, lookalike segments, Maximize Clicks bidding and improved previews and experiments.
Sources
- open_in_newGet ready to upgrade your Discovery ads to Demand GenGoogle Ads Help · Aug 15, 2023
- open_in_newGoogle Demand Gen campaigns beta opens, will soon replace Discovery adsSearch Engine Land · Aug 15, 2023
- open_in_newMove Over Google Discovery Ads, Get Ready For Demand Gen CampaignsSearch Engine Journal · Aug 22, 2023
Related changes
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