GML 2023: Demand Gen campaigns announced as the successor to Discovery
- Date
- May 23, 2023
- Primary source
- Google Ads Help
Google unveiled Demand Gen, an AI-powered campaign type combining video and image ads across YouTube, Shorts, Discover and Gmail with lookalike segments, ad previews and conversion or click bidding. Beta signup was set for August 2023.
Sources
- open_in_newGoogle Marketing Live 2023: Everything you need to knowGoogle Ads Help · May 23, 2023
- open_in_newIntroducing a new era of AI-powered ads with GoogleGoogle Ads & Commerce Blog · May 23, 2023
- open_in_newGoogle AI-powered Demand Gen campaigns multiply creativity and generate demand.Google Ads & Commerce Blog · Jun 14, 2023
- open_in_newGoogle Ads adds 2 new campaign types: Video views, demand genSearch Engine Land · May 23, 2023
- open_in_newGoogle's New AI-Powered Ad Campaigns: Demand Gen & Video ViewSearch Engine Journal · Jun 14, 2023
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