Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightOct 10, 2023

Demand Gen campaigns rolled out to all advertisers worldwide

Date
Oct 10, 2023
Primary source
Google Ads & Commerce Blog

Demand Gen became generally available globally with multi-format creative (short video, carousels, images), product feeds, lookalike segments, format-level reporting and Maximize Clicks or conversion bidding. Discovery upgrades began the same week and ran into early 2024.

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