Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightJun 29, 2023

Brand exclusions rolled out to all Performance Max advertisers

Date
Jun 29, 2023
Primary source
Google Ads Help

Campaign-level brand exclusions, which block Performance Max from serving on branded queries including misspellings and foreign-language variants on Search and Shopping, finished beta and rolled out to everyone.

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